Chemical Business
Mexel Group
About the Client
Mexel Chemicals is a Europe-based chemical manufacturing and distribution company that supplies industrial, pharmaceutical, and agricultural chemicals to clients across the globe. They approached Dexbil with a simple but ambitious goal — to generate new international customers online and position themselves as a trusted global chemical supplier.
The Challenge
Before partnering with Dexbil, Mexel faced several major hurdles:
No online visibility despite exporting chemicals worldwide.
No dedicated digital funnel to attract distributors, labs, or buyers.
An outdated brochure site lacking detailed product data and SEO optimization.
Zero online leads — most clients came only through offline referrals.
Mexel needed a modern, credible, and information-rich website to showcase its vast product line and capture serious B2B leads globally.
Industry:
Chemical Supplier/Importer
Location:
Europe
What Did Dexbil Do?
Website Design & Development for a Chemical Supplier
- Industry-specific architecture: Created a well-organized site structure with detailed pages for each chemical category — pharmaceutical, agrochemical, industrial, and specialty chemicals.
- Technical accuracy: Used data sheets, molecular structures, and product specifications to build authority and trust.
- Modern, global design: Clean, premium layout with EU-style minimalism, featuring imagery of laboratories, production facilities, and molecules.
- Lead capture optimization: Integrated forms on every key product and contact page, designed for international inquiries.
Google Ads for Movers
- Targeted B2B campaigns: Focused on markets across Europe, Asia, the Middle East, and North America.
- Search campaign setup: Targeted terms like chemical supplier EU, buy industrial solvents, pharmaceutical intermediate supplier, and chemical exporters Europe.
- Ad relevance & Quality Score: Custom landing pages for each product family improved ad quality and reduced CPC by over 30%.
- Conversion tracking: Set up form tracking and CRM integrations to monitor lead sources and optimize campaigns continuously.
The Results
This is What We Got
- From 0 to consistent online leads: Mexel now receives inquiries every week from buyers and distributors worldwide.
- Global visibility: Website ranks organically for multiple high-intent searches like chemical supplier Europe and industrial chemical distributor.
- Massive growth in reach: Over 15 countries reached within the first 3 months of campaign launch.
- Improved brand credibility: International buyers now perceive Mexel as a serious, professional, and trustworthy chemical supplier.
Key Takeaways
Technical clarity builds trust
B2B buyers in the chemical industry convert only when details are precise and well-structured.
Custom landing pages = higher ad performance
Tailored product pages improved Quality Score and reduced ad costs.
Consistent branding pays off
The new design elevated Mexel from a local exporter to a global supplier brand.
Ready to Grow Like This?
