Mexel Group
This chemical industry website design case study shows how Dexbil built a professional B2B website for Mexel Chemicals to improve credibility, support business enquiries, and strengthen digital presentation.
Chemical Manufacturer Business
About the Client
Mexel Chemicals is a Europe-based chemical manufacturing and distribution company that supplies industrial, pharmaceutical, and agricultural chemicals to clients across the globe. They approached Dexbil with a simple but ambitious goal — to generate new international customers online and position themselves as a trusted global chemical supplier.
The Challenge
Before partnering with Dexbil, Mexel faced several major hurdles:
No online visibility despite exporting chemicals worldwide.
No dedicated digital funnel to attract distributors, labs, or buyers.
An outdated brochure site lacking detailed product data and SEO optimization.
Zero online leads — most clients came only through offline referrals.
Mexel needed a modern, credible, and information-rich website to showcase its vast product line and capture serious B2B leads globally.
Industry:
Chemical Supplier/Importer
Location:
Europe
What Did Dexbil Do?
Website Design & Development for a Chemical Supplier
- Industry-specific architecture: Created a well-organized site structure with detailed pages for each chemical category — pharmaceutical, agrochemical, industrial, and specialty chemicals.
- Technical accuracy: Used data sheets, molecular structures, and product specifications to build authority and trust.
- Modern, global design: Clean, premium layout with EU-style minimalism, featuring imagery of laboratories, production facilities, and molecules.
- Lead capture optimization: Integrated forms on every key product and contact page, designed for international inquiries.
Google Ads for Movers
- Targeted B2B campaigns: Focused on markets across Europe, Asia, the Middle East, and North America.
- Search campaign setup: Targeted terms like chemical supplier EU, buy industrial solvents, pharmaceutical intermediate supplier, and chemical exporters Europe.
- Ad relevance & Quality Score: Custom landing pages for each product family improved ad quality and reduced CPC by over 30%.
- Conversion tracking: Set up form tracking and CRM integrations to monitor lead sources and optimize campaigns continuously.
This project shows how Dexbil combines Web Development Services and Google Ads Agency Services to build B2B websites that improve credibility, enquiries, and long-term digital growth.
The Results
This is What We Got
- From 0 to consistent online leads: Mexel now receives inquiries every week from buyers and distributors worldwide.
- Global visibility: Website ranks organically for multiple high-intent searches like chemical supplier Europe and industrial chemical distributor.
- Massive growth in reach: Over 15 countries reached within the first 3 months of campaign launch.
- Improved brand credibility: International buyers now perceive Mexel as a serious, professional, and trustworthy chemical supplier.
Key Takeaways
Technical clarity builds trust
B2B buyers in the chemical industry convert only when details are precise and well-structured.
Custom landing pages = higher ad performance
Tailored product pages improved Quality Score and reduced ad costs.
Consistent branding pays off
The new design elevated Mexel from a local exporter to a global supplier brand.
Ready to Grow Like This?
