Personal Injury Lead Generation
Helping law firms scale with qualified personal injury case enquiries
About the Client
Law Firm Leads NY is a digital marketing company based in New York that specializes in personal injury lead generation for attorneys and legal practices across the United States. They connect law firms with qualified claimants through search and social advertising but needed a complete performance overhaul to meet growing nationwide demand.
The Challenge
When they partnered with Dexbil, the company was facing three major challenges:
Inconsistent lead quality — Many of their leads were unverified or outside the intended case types.
High cost per acquisition (CPA) — Their Google Ads and Meta campaigns were running broadly, wasting ad spend on irrelevant clicks.
Scalability issues — Their existing funnel could only generate limited leads per state; expansion beyond regional campaigns wasn’t converting profitably.
They needed a data-driven system that could:
Generate exclusive personal injury leads from every U.S. state
Maintain high lead quality and verification accuracy
Keep cost-per-lead low while scaling volume
What Did Dexbil Do?
- Dedicated personal injury landing pages designed to improve trust, clarity, and conversion rates for claim-based inquiries
- Google Ads and Meta Ads restructuring to focus on high-intent personal injury keywords, audience filters, and better campaign segmentation
- Lead quality optimization through tighter messaging, qualification-focused forms, and better screening flow
- Geo-scaling strategy to expand campaigns into multiple U.S. states without sacrificing lead quality
- Conversion tracking improvements to measure not just lead volume, but qualified calls and verified claimant actions
- Funnel performance refinement based on CPL, quality score, conversion rate, and downstream lead value
Dexbil rebuilt the client’s lead generation system from the ground up with a focus on personal injury case quality, cost control, and scalable growth. Instead of running broad campaigns that attracted mixed or low-intent inquiries, we structured the funnel to target people actively looking for legal help after an accident or injury.
We began by auditing the existing landing pages, ad accounts, lead flow, and qualification process. From there, we identified where budget was being wasted, where lead quality was breaking down, and which parts of the funnel needed to be rebuilt for stronger case intent.
Our Strategy & Implementation
We started with an in-depth analysis of their previous data, then applied our AI-driven lead generation framework tailored specifically for personal injury marketing.
The Results
This is What We Got
Within 60 days of relaunching campaigns:
- Lead volume increased by 270% (nationwide reach in 40 states).
- Cost per qualified lead dropped by 43%.
- Call-based conversions grew 3×, with verified claimant details delivered directly to law firms’ CRMs.
- Expanded successfully from New York to all major U.S. metro markets including Florida, Texas, and California.
- ROAS improved by 2.8×, and the client was able to onboard new partner firms to meet rising demand.
Key Takeaways
Ready to Grow Like This?
