Autobody Business
NY Autobody Group
About the Client
NY Autobody Group is a full-service auto body and collision repair business serving drivers across New York. They handle accident repairs, paint jobs, insurance claims assistance, and mechanical fixes. Despite excellent craftsmanship and word-of-mouth referrals, their online presence was almost invisible.
The Challenge
When NY Autobody Group came to Dexbil, they faced:
An outdated, brochure-style website that didn’t rank for “auto body repair near me” or “collision repair NY.”
No clear way for customers to request estimates or schedule repairs online.
Little to no structured digital marketing; competitors with newer sites were dominating Google results and paid ads.
Industry:
Automobile
Location:
New York, United States
What Did Dexbil Do?
High-Impact Website for Auto Body Shop
- Modern, trust-building design: Clean visuals of the shop, real repair work, and insurance-friendly messaging.
- Strong CTAs: “Request a Free Estimate” and “Schedule Your Repair” buttons in the hero and throughout the site.
- SEO foundation: Pages optimized for “best movers in North Carolina”, “local moving company NC”, “professional moving services near me”.
- SEO optimization: Keyword targeting for auto body shop New York, collision repair NYC, auto painting NY.
Google Ads Campaigns That Convert
- Search campaigns: Focused on “collision repair near me,” “auto body shop NYC,” “insurance auto repair.
- Call-only ads: Captured urgent, post-accident customers needing fast help.
- Conversion tracking: Every quote request and phone call was measured for ROI.
- Ad relevance optimization: Landing pages matched each ad group to boost Quality Score and lower cost-per-click.
The Results
This is What We Got
- Lead growth: From sporadic online inquiries to 40+ estimate requests and calls per month within the first 90 days.
- Lower acquisition cost: Google Ads cost per lead dropped 38% after optimization.
- Improved visibility: First-page rankings for “auto body shop New York” and related local search terms.
- Credibility boost: Customers reported trusting the shop more after seeing the professional new website.
Key Takeaways
Custom websites outperform templates
Tailored design + clear CTAs generated far more quote requests than the old static site.
Ad relevance saves money
Matching landing pages to ad intent improved Quality Score, making ads cheaper and more effective.
Retargeting closes hesitant buyers
Display & social ads recaptured people still comparing shops.
Ready to Grow Like This?
