Personal Injury Lead Generation
Scaling Personal Injury Lead Generation Nationwide
About the Client
Law Firm Leads NY is a digital marketing company based in New York that specializes in personal injury lead generation for attorneys and legal practices across the United States. They connect law firms with qualified claimants through search and social advertising but needed a complete performance overhaul to meet growing nationwide demand.
The Challenge
When they partnered with Dexbil, the company was facing three major challenges:
Inconsistent lead quality — Many of their leads were unverified or outside the intended case types.
High cost per acquisition (CPA) — Their Google Ads and Meta campaigns were running broadly, wasting ad spend on irrelevant clicks.
Scalability issues — Their existing funnel could only generate limited leads per state; expansion beyond regional campaigns wasn’t converting profitably.
They needed a data-driven system that could:
Generate exclusive personal injury leads from every U.S. state
Maintain high lead quality and verification accuracy
Keep cost-per-lead low while scaling volume
What Did Dexbil Do?
High-Impact Website for Auto Body Shop
- Modern, trust-building design: Clean visuals of the shop, real repair work, and insurance-friendly messaging.
- Strong CTAs: “Request a Free Estimate” and “Schedule Your Repair” buttons in the hero and throughout the site.
- SEO foundation: Pages optimized for “best movers in North Carolina”, “local moving company NC”, “professional moving services near me”.
- SEO optimization: Keyword targeting for auto body shop New York, collision repair NYC, auto painting NY.
Our Strategy & Implementation
We started with an in-depth analysis of their previous data, then applied our AI-driven lead generation framework tailored specifically for personal injury marketing.
The Results
This is What We Got
Within 60 days of relaunching campaigns:
- Lead volume increased by 270% (nationwide reach in 40 states).
- Cost per qualified lead dropped by 43%.
- Call-based conversions grew 3×, with verified claimant details delivered directly to law firms’ CRMs.
- Expanded successfully from New York to all major U.S. metro markets including Florida, Texas, and California.
- ROAS improved by 2.8×, and the client was able to onboard new partner firms to meet rising demand.
Key Takeaways
Ready to Grow Like This?
