Mrs Moves
This moving company website design case study shows how Dexbil built a clean, trust-focused website for Mrs Moves to support service enquiries, improve user experience, and strengthen conversion performance.
Moving Business
About the Client
Mrs Moves is a family-owned moving company based in North Carolina offering residential and small-business relocation services. As a newly established mover, they needed a professional digital presence to compete with older, well-reviewed moving companies and start generating consistent leads.
The Challenge
When Mrs Moves approached Dexbil, they had:
No website — only a name and social pages.
Zero online visibility in a highly competitive market (search results dominated by big, long-established movers).
A need to quickly look credible and capture bookings from homeowners searching for “movers near me.”
Industry:
Trucking/Automobile
Location:
North Carolina, United States
What Did Dexbil Do?
A High-Converting Website Built for Movers
- Premium but approachable design: Clean, trust-building visuals; strong hero headline “Stress-Free Moving in North Carolina”; real photos of trucks & crew.
- Conversion focus: “Get a Free Moving Quote” form visible above the fold + sticky call buttons on mobile.
- SEO foundation: Pages optimized for “best movers in North Carolina”, “local moving company NC”, “professional moving services near me”.
- Location targeting: Separate landing pages for Raleigh, Durham, and nearby service areas to rank locally.
Google Ads for Movers
- Search campaigns: Keywords like “North Carolina movers”, “moving companies near me”, “apartment movers NC” targeted homeowners ready to book.
- Lead Form & Call ads: To capture high intent customers and people needing fast quotes or last-minute moves
- Conversion tracking: Form fills & phone calls tracked to optimize spend and determine the cost per conversion and cost per acquisition for each client.
- Display Ads : Leveraged Display Ads to showcase the staffs and trucks/equipment of the moving company.
This project shows how Dexbil combines Web Development Services and SEO Agency strategy to build websites that support trust, visibility, and service enquiries.
The Results
This is What We Got
- Brand new company → market presence in 60 days.
- From zero to 60+ moving inquiries per month within the first quarter.
- Google Ads campaigns reached an average cost per lead 35% lower than industry benchmarks.
- First-page ranking locally for terms like “Mrs Moves moving company North Carolina” and “best movers in NC” within three months.
Key Takeaways
The Right Launch matters
Starting with a custom mover website (instead of a generic DIY template) gave instant credibility and better SEO control.
Paid search + Retargeting works
Google Ads captured ready-to-move homeowners; Meta kept the brand top of mind for those still comparing.
Local SEO = Long-term growth
Dedicated city landing pages and review prompts are steadily boosting organic visibility.
Ready to Grow Like This?
