Moving Business
Mrs. Moves
About the Client
Mrs Moves is a family-owned moving company based in North Carolina offering residential and small-business relocation services. As a newly established mover, they needed a professional digital presence to compete with older, well-reviewed moving companies and start generating consistent leads.
The Challenge
When Mrs Moves approached Dexbil, they had:
No website — only a name and social pages.
Zero online visibility in a highly competitive market (search results dominated by big, long-established movers).
A need to quickly look credible and capture bookings from homeowners searching for “movers near me.”
Industry:
Trucking/Automobile
Location:
North Carolina, United States
What Did Dexbil Do?
A High-Converting Website Built for Movers
- Premium but approachable design: Clean, trust-building visuals; strong hero headline “Stress-Free Moving in North Carolina”; real photos of trucks & crew.
- Conversion focus: “Get a Free Moving Quote” form visible above the fold + sticky call buttons on mobile.
- SEO foundation: Pages optimized for “best movers in North Carolina”, “local moving company NC”, “professional moving services near me”.
- Location targeting: Separate landing pages for Raleigh, Durham, and nearby service areas to rank locally.
Google Ads for Movers
- Search campaigns: Keywords like “North Carolina movers”, “moving companies near me”, “apartment movers NC” targeted homeowners ready to book.
- Lead Form & Call ads: To capture high intent customers and people needing fast quotes or last-minute moves
- Conversion tracking: Form fills & phone calls tracked to optimize spend and determine the cost per conversion and cost per acquisition for each client.
- Display Ads : Leveraged Display Ads to showcase the staffs and trucks/equipment of the moving company.
The Results
This is What We Got
- Brand new company → market presence in 60 days.
- From zero to 60+ moving inquiries per month within the first quarter.
- Google Ads campaigns reached an average cost per lead 35% lower than industry benchmarks.
- First-page ranking locally for terms like “Mrs Moves moving company North Carolina” and “best movers in NC” within three months.
Key Takeaways
The Right Launch matters
Starting with a custom mover website (instead of a generic DIY template) gave instant credibility and better SEO control.
Paid search + Retargeting works
Google Ads captured ready-to-move homeowners; Meta kept the brand top of mind for those still comparing.
Local SEO = Long-term growth
Dedicated city landing pages and review prompts are steadily boosting organic visibility.
Ready to Grow Like This?
