Running a successful towing business requires more than just relying on digital advertising platforms like Google Ads and social media. While these methods can be effective, there are alternative strategies that can help you attract and retain customers without a heavy reliance on paid advertising. In this article, we’ll explore 10 creative and impactful ways to grow your towing business organically, building strong relationships within your community and beyond.
Leverage Local Partnerships
Forge alliances with local auto repair shops, car dealerships, and parking facilities. Offering special rates or reciprocal referrals can establish a mutually beneficial partnership that drives consistent business from those referrals. They also help you to avoid a 0 day.
Exceptional Customer Service
Providing top-notch service and going the extra mile for your customers can create a positive reputation for your towing business through word-of-mouth recommendations. Remember, when they call you, they might be in a panic or really frustrated at their vehicle or the circumstances. For you, its a daily job, in case you have a better idea to help them, go for it.
Asking for Reviews
Now while if you’re reading this, and you have been in the towing business from quite sometime, you should’ve towed a lot of cars. How many reviews do you have on Google. Google ranks your business page, and one of the most crucial contributing factors is reviews. So, if you want Google to show you on the top without ads, when a customer searches “towing company near me”, please get more referrals. Simply keep a link of sharing reviews and send it to your customers through a message or whatsapp.
Utilize Vehicle Branding
Another important aspect of any business is that it needs marketing, and the first rule of marketing is grabbing the attention of people or just passing a message which says “let me save his number, if I need a tow, I’m gonna call this guy” Get proper branding on your vehicle. Make sure that your business phone is mentioned in bold on all the sides of your truck. Trust me, people save your number while they are sitting in another car. Just make it easy for them to see it through your branding.
Work with Authorities
Now while this step is different according to which state or city you live in the United States, but all the states agencies and the law enforcement agencies etc work with local towing companies/individuals. You just need some paperwork/a few requirements(for ex: insurance requirements) to work with them, try to get onboard and you shall have some business coming from them every now and then.
Remove the 0 Tow Days
Now, this one strictly applies to people who have recently started the towing business and people who are on a tight budget. Less advertising is common in both these cases due to which sometimes there are days when you are out looking for calls but the phone is completely silent. In a scenario like this, when you can’t do much, riding along the highway for a few miles during the peak traffic hours helps. Its said that you can’t drive for 20 miles on a highway without witnessing a “breakdown car”, while this applies to a few cities. It can be helpful on a day, after all the least we can do is try!
Overall, while Google Ads and social media advertising can be effective tools for attracting customers to your towing business, there are numerous alternative approaches that can yield remarkable results. By focusing on building strong local relationships, delivering exceptional service, and leveraging creative strategies, you can cultivate a loyal customer base that continues to grow through word-of-mouth recommendations and community involvement.
Dexbil is a digital marketing company which helps people get new websites, softwares, mobile apps, and create a marketing plan to generate more revenue. We have been helping a lot of towing companies to generate more calls and jobs from the last 5 years. However we believe in the concept of helping too. This article has been written by a team member who has closely worked with towing companies, and most of them believe in us. While we market primarily, this article has been written to share a few best practices.