Personal Injury Leads for Lawyers: Buying Them or Generating Them Yourself

Personal Injury Leads for Lawyers: Buying Them or Generating Them Yourself

In the competitive landscape of legal practice, obtaining a steady influx of potential clients is paramount for the success and growth of any law firm. For personal injury lawyers, in particular, the pursuit of clients has taken on a new digital dimension, with individuals seeking legal representation turning to the internet for solutions. This has given rise to the concept of “personal injury lead generation” a practice that involves the acquisition of potential client contacts. However, a critical question arises: should lawyers opt to purchase these leads or generate them independently? In this comprehensive exploration, we will delve into both options to empower you to make an informed decision that aligns seamlessly with your law firm’s goals.

Understanding Personal Injury Lead Generation: How does Dexbil generate personal Injury leads

Most of the marketing companies have selected niches or domains which they work on. A selected group of these marketing companies generates all kinds of leads including personal injury leads for the attorneys. Dexbil is a marketing company which is an official Google Ads partner and generates personal injuries leads. We have been generating personal injury leads for the lawyers for more than 10 years now, and not only in nationwide United States but we generate personal injury leads for attorneys in the United Kingdom and Australia as well. Our personal injury lead generation team includes team members who have been a part of the legal or insurance companies and they understand the claim world from not only marketing perspective but from the operational perspective of an attorney too.

Buying Personal Injury Leads:


  1. Time Efficiency

    The purchase of leads can dramatically reduce the time and effort required for outreach and marketing campaigns, allowing law firms to focus on the core aspects of their practice.

  2. Immediate Availability

     Bought leads are readily accessible, enabling law firms to engage potential clients in a near-instantaneous manner. As a personal injury lead generation company, Dexbil in one of our product types offer leads where the client is readily available to speak to you and you will have the claim form completely filled in front of you before you do that. We have trained first responders who speak to the client, get all the details, prepare the claim form and then send it to the attorney to decide whether they want to go ahead to purchase the lead.

  3. Saving time and money

     As an attorney dealing in personal injury claims, you’re always aware about the kind of personal injury cases you retain, which means, you’re always aware about the cost per acquisition of a case which you’re willing to spend. In such a scenario, a marketing company can always come in handy and make sure that you just don’t get a lead, but a retained client within the cost per acquisition which you’re looking for.


  1. Quality Concerns

    The quality of purchased leads can be inconsistent. While you also get leads where the injuries are serious or catastrophic, most of the leads which you will get through would be regular injuries or small value claims.

  2. Third Party Leads

    In scenarios when a customer directly comes to your office/brand/website, they know which law firm they are interacting with, however any or most of the personal injury lead generating marketing companies would use multiple landing pages to get the leads for you. Thus the first call needs to be introductory and you would need to understand and treat the client accordingly and win their trust upto some extent. While a direct client on your website would already be expecting your call.

  3. Uncertain Cost Implications

    While the whole idea of marketing is slightly uncertain, but still there be days/weeks where the leads conversion might not be able to reach the break-even. In these scenarios, you have two options, either you give up on the marketing company, or remain patient and see the results. Anyways even if you start marketing by yourself, it might be inconsistent too.

Generating Personal Injury Leads Independently


  1. Enhanced Quality

     Leads that are generated through a firm’s independent efforts tend to be of higher quality, as they signify genuine interest in the firm’s services.

  2. Control and Customization

     Generating leads internally empowers law firms with complete control over the lead generation process, enabling the tailoring of approaches and messaging to resonate with the target audience.

  3. Brand Development

     Leads generated in-house contribute to the establishment of brand credibility, fostering the development of a robust and loyal client base over the long term.


  1. Time-Intensiveness

    Independent lead generation demands a significant investment of time and effort, involving consistent activities such as content creation, search engine optimization (SEO), and social media marketing.

  2. Initial Investment

     While the cost may not be as direct as purchasing leads, generating leads in-house requires an initial investment in marketing tools, website development, and advertising strategies.

  3. Uncertain Returns

     The process of self-generated leads may require a certain gestation period before yielding substantial results, with no guaranteed immediate returns.

Striking a Middle Ground

Rather than viewing the options of buying and generating personal injury leads as mutually exclusive, numerous law firms adopt a hybrid approach. By integrating a combination of both strategies, firms can optimize their potential to secure high-quality leads while also managing costs and saving time. A balanced approach could entail investing in lead generation endeavors such as content creation and SEO, while also acquiring a modest number of purchased leads to complement their in-house efforts.

Cost of Generating Different Types of Personal Injury Leads

The cost of generating personal injury leads can vary significantly depending on several factors. Some common lead generation methods and their associated costs include:

  1. Content Marketing: Creating informative blog posts, articles, and videos relevant to personal injury cases can be cost-effective, but it requires a consistent investment in time and effort to produce high-quality content.

  2. Pay-Per-Click (PPC) Advertising: Running PPC campaigns on platforms like Google Ads or social media can provide targeted leads, but costs can accumulate quickly, especially for competitive keywords.

  3. Search Engine Optimization (SEO): While organic traffic from SEO efforts can be a sustainable source of leads, it demands ongoing optimization and content creation, which can require an investment in tools and resources.

  4. Social Media Marketing: Utilizing platforms like Facebook, Instagram, or LinkedIn for lead generation can have moderate costs, including ad spend and content creation expenses.

Comparison: Buying Leads vs. Total Cost per Acquisition (TCPA) for Lawyers:

It’s crucial for law firms to analyze the overall costs of buying leads versus the total cost per acquisition (TCPA) when assessing lead generation strategies. The TCPA encompasses all expenses associated with generating a lead and converting it into a paying client, including marketing costs, staff salaries, and overhead.

Let’s delve into a hypothetical comparison between the two approaches:

  1. Buying Leads:

    • Lead Cost: $100 per lead
    • Conversion Rate: 5%
    • Total Leads Needed: 20
    • Total Cost: $2,000 (20 leads * $100 per lead)
    • Number of Clients Acquired: 1 (20 leads * 5% conversion rate)
  2. TCPA for In-House Generation:

    • Content Marketing Cost: $1500 per month
    • PPC Advertising Cost: $3000 per month($100/day budget)
    • SEO and Social Media Cost: $1000 per month
    • Conversion Rate: 5-8%
    • Total Cost: $5,500 per month
    • Number of Clients Acquired: 3-5 (TCPA over 3 months)
  3. Buying Full Cases

          This is a Dexbil special to increase the profitability of the lawyers. Pay for leads which you retain. You give the criteria to us, where we do all the work in the background (including the first contact with the customer) fill up the claim form and send it over to you post vetting. Once your team or you talk to the client, and you’re happy to retain the client, you sign up and only after that the lead becomes payable to us..

In this example, the in-house generation approach yields half the number of clients over a three-month period compared to buying leads, all while spending the same amount. However, the comparison is highly contextual and can vary based on a firm’s specific circumstances.

In today’s digital era, personal injury lead generation plays a pivotal role in the success of law firms. The decision between buying leads or generating them internally hinges on factors such as budget, time constraints, and the overall marketing strategy of the firm. While purchasing leads can provide immediate results, generating leads internally builds brand credibility and supports long-term growth. Striking a balance between these approaches could potentially unlock the optimal path to building a thriving client base for your personal injury law firm. Whether you’re in Los Angeles, New York, Miami, Fort Worth, Dallas, Chicago, Washington DC or roughly anywhere in the United States, we’ve got you covered. We should be able to generate leads for you. Feel free to reach out to us to discuss personal injury leads over a meeting

Disclaimer: This article does not constitute legal advice and is for informational purposes only.

About Me

Ronnie is a seasoned legal content writer with a passion for helping law firms navigate the intricacies of modern client acquisition strategies. With a profound understanding of both the legal and digital realms, Ronnie combines legal expertise with a flair for effective communication to deliver insightful and comprehensive articles.

Having honed a deep appreciation for the challenges faced by personal injury lawyers, Ronnie is dedicated to shedding light on the evolving landscape of personal injury lead generation. Through a blend of meticulous research and a knack for demystifying complex concepts, Ronnie provides readers with actionable insights that empower them to make informed decisions.

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